Marketing
All Products
Hybrid Full-time
Text builds AI-powered customer communication tools used by about 40 thousands of businesses worldwide and 2+ billions of consumers.
We’re looking for a Product Marketing Manager who can turn SaaS products into clear, credible stories that move the market. You’ll work together with the Head of Website Experience to shape positioning, launch new pages, and scale our product narratives across our websites to convince website visitors to try our products.
Your mission: owning the websites as a growth engine, using strong communication and positioning, compelling storytelling, and data-driven experimentation to win customers and drive measurable growth with the smart use of AI.
Follow the non negotiables: https://www.text.com/focus/
Help evolve product positioning and messaging for our core brands (LiveChat, HelpDesk, ChatBot, and Text) tailored to B2B audiences in the US.
Plan and execute web initiatives, ensuring brand narrative and funnel consistency across SEO, content, and design.
Own product websites: page structures, UX flows, and conversion funnel performance. Collaborate closely with the Web Designer, Web Engineer, and SEO Manager.
Collaborate with the Content Automation Specialist and Content Writer to create high-impact communication, landing pages, and enablement assets that connect product value to customer outcomes.
Use AI tools for research, audience analysis, message testing, and brief creation to build scalable workflows that balance speed and precision.
Use analytics to measure messaging effectiveness and conversion across touchpoints; build hypotheses, run experiments, and iterate.
Research competitors, market shifts, and customer insights to refine value propositions and identify new opportunities for differentiation.
Partner with Product, Sales, and Customer Success teams to ensure tight message-market fit and consistency across the buyer journey.
Ship performing landing pages in a predictable way.
Monitor data for web pages and funnels, tracking traffic, conversion, and influenced pipeline.
Introduce or refine AI workflows for more efficient web content delivery.
Document key insights from competitor and market research to inform upcoming product stories.
4–8 years in B2B SaaS marketing, ideally in the SaaS / ecommerce / customer service space.
Understanding the conversion funnel of the SaaS products.
Proven ability to build and optimize product narratives and go-to-market frameworks.
Hands-on with website content, UX flows, and modern SEO/GEO/AEO standards.
Experience using AI tools for research, content and media generation, or analytics plus strong editorial judgment and reliability.
Comfortable interpreting analytics (GA4, GSC, Looker Studio) to measure and improve performance.
Experience collaborating with Product, Sales, and cross-functional marketing teams.
Storytelling that connects product value to customer outcomes.
Strategic thinking that translates insights into scalable workflows.
An analytical and experimental mindset: measuring, testing, and adapting fast.
Independence and proactiveness: taking ownership and delivering without waiting for direction.
Curiosity about market shifts and eagerness to pioneer new approaches.
Strong collaboration skills and ability to easily build relationships easily across teams and stakeholders.
(You don’t need every logo; show depth where you have it.)
GenAI and productivity: ChatGPT, Claude.
SEO and research: Ahrefs, Google Search Console, SurferSEO.
Analytics: GA4, Looker Studio, Clarity.
CMS: Statamic, WordPress; basic familiarity with HTML/MD/GitHub.
Marketing automation: HubSpot.
Design and collaboration: Figma, Canva, ClickUp, or Jira.
Conversion rates on key product-driven web pages.
Quantity and quality of conversions.
Qualified traffic growth and improved message engagement.
Adoption and ROI of AI-enabled marketing workflows.
Influenced opportunities and pipeline contribution from web pages.
Cycle time from idea, to launch, to measurable impact.
We’re a hybrid team – remote when it makes sense, onsite when it matters most.
Once per quarter, your whole team spends 5 working days together at our Wrocław office – a time for focused execution, unblocking work, and driving key outcomes.
Our office is open year-round – drop by anytime.
We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.
What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.
With a hybrid work model, unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.
And here’s the icing on the cake: you’ll have the opportunity to work with the makers behind all Text products: LiveChat, ChatBot, HelpDesk, KnowledgeBase, OpenWidget.
Recruitment process
It’s time to fill out the application form and attach your CV. Here’s what happens next in our fully remote recruitment process:
Get yourself something to drink and let’s talk. Tell us about your professional experience, the results of your work, and your values. We’ll tell you a little bit about the company, products, and company culture. We’ll also talk about the money and your availability.
At this stage, we’ll test your craft to see the value you can bring to the company. The most important part? You’ll find out everything about the challenges in your role, and we’ll find out everything we need to know about your experience.
We’ll give you a project to work on for a few hours. You’ll also meet the people that’ll give you tips, advice, and access to data and tools so you can feel like you’re already a part of the team. Get familiar with our atmosphere, the workflow, and the people. All in all, we’ll help you make a well-informed decision.
